Over the years, I’ve done quite a few resume reviews and updates. Typically, professionals are just asking to update their resume for the things they’ve recently accomplished. Often, this is a job title or company change. But how often do you add new things to the resume that give your product (i.e. YOU) more functionality? Sure, employers are interested in what you’ve done but they really want to know what you can do for them. There is a simple strategy for turning your resume into a powerful marketing paper for your career. If you’re not updating your marketing materials (e.g. resume) every year, you’re working on becoming obsolete.
At the end of each year, I like to engage in a little marketing strategy planning. I take a look at my resume and compare myself to many profiles I see online, like LinkedIn. I compare my education, skills, products and network with others who have similar backgrounds. Then, I ask myself one simple question, “Do I stand out?” If not, then I try to determine where I need to build my resume.
Education is an easy one. If I want to move up and everyone like me has a master’s degree and I don’t, then I might consider earning one. I like to see what types of degrees other professionals have in my position. Maybe my degree doesn’t provide all of the knowledge I need and another type of degree might make me a little more equipped to compete for the next level. While it’s easy to determine what I need, planning in my busy life is another story. So, I review this every year but may not engage in a degree right away. I may simply search for free classes online (MOOCs) to learn the things my peers already know.
Skills are always in need. What new skills do you need to develop each year? It’s no longer possible to develop a specific set of skills (as through your collegiate program) that will last your whole career. The needs of business change rapidly and companies seek many skills to meet those needs. Years ago I began paying closer attention to changes companies where experiencing and responded by building skills that would make me capable of helping them meet those needs. At one point, I saw the need for writing skills, so I began writing books. At another time, I saw the need for entrepreneurial skills, so I started my own company. By engaging directly in an activity, you can learn a great deal of the skill required to be good at it. It doesn’t mean you’ll be the best at it but you will understand it in greater detail. While it’s difficult to reinvent yourself completely after you’ve invested a lot of time in your primary skills, it is possible to enhance your offering by adding new functionality every year.
Contacts are the lifeblood of your career. While your references might not appear on your resume, they play a huge role in your access to opportunity. When I look at those LinkedIn professionals I’d like to emulate, I focus on their contacts. What titles do they have? What size companies do they work for? What alumni associations do they have? Naturally, we have a tendency to connect with people who are just like us, so we can relate to them more easily. Is it possible that this could be limiting our success? It’s certainly something to consider.
While the holidays are great times to consider the things we want to do next year, you should take some time to reflect on who you are and find a few areas that you can improve. No, I’m not talking about losing weight or whitening your teeth, although appearance is important too. I mean that about some developing some knowledge, skills or abilities that would make your more interesting to your employer or future employers. Then, after you’ve begun building the newer you, update your profile and resume to reflect your changes.
Your resume (and social profiles) are a reflection of who you are. Let the world know that you are a vibrant, active, growing professional who is bent on continuous improvement. At the very least, you may just find something that will become a lifelong hobby, bringing you joy and happiness that your current job doesn’t offer. That will certainly bring you more balance in life.