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ASK DR BUSINESS – How do I brand myself as an entrepreneur?

In this week’s post, we ask Dr Business about branding ourselves as an entrepreneur.

Question:  How do I brand myself as an entrepreneur?

Dr. Business says:

“The most successful entrepreneurs brands are a reflection of themselves e.g. Steve Jobs was Apple, and Apple was Jobs. Likewise, Ralph Lauren is Polo and Polo is Ralph Lauren, and Bezos is Amazon, etc., etc. Typically, entrepreneurs create a solution for a problem that they have themselves and pursue the commercialization of their solution with a passion that is a reflection of themselves. So, in essence they are the embodiment of the brand that they create.

If we take Jobs as the classic example of an entrepreneur that actually branded himself as an entrepreneur, he did that by coming up with one wonderful solution after another to problems that consumers did not realize they had until he delighted them with one neat new electronic i device before the last one was fully adopted. In so doing he embodied the epitome of cool creations. Others, like Bezos and Lauren continue to introduce new ways to delight consumers. I would say that the closer you can come to emulating these entrepreneurs and others the more obvious it becomes as to how necessary it is. 

The bad news is that you can’t copy these great brands easily. You can, however, execute the basic strategy. You must focus on doing things better or, better yet, uniquely. Demonstrate a passion for the details of your business more than your competitors do. Develop innovative ways to communicate and connect with your customers. Circle back and improve the things that can get better, and replace the things that can’t with something else. Then repeat this over and over. “

If you have a specific startup issue, share your problem with us and we’ll have Dr. Business assess it.   Send us your challenges at info@blitzteamconsulting.com